Let’s start with a simple truth: Every sales conversation is rife with objections. They’re a natural hurdle in the sales process and a nagging barrier when you’re on the verge of closing a deal. They can run the gamut but stem from issues surrounding cost, competition or bad timing for your customer.

The good news? Financing is a powerful tool to wield when you need to close a customer who’s on the fence. We’ve outlined the most common objections and added 3 rock solid tips to help you counter these snags and close strong with your customers.

Let’s start with a simple truth: Every sales conversation is rife with objections.

Tip #1: Soften the shock of a large price tag with low monthly payments.

The most common objection is the most obvious: the price tag is too high for your customer. Luckily, you have a secret weapon patiently waiting in your back pocket: A monthly payment option. Suddenly, you’re in control of the conversation, because the price tag is no longer $15,000, it’s $154 per month. This simple reveal makes it much easier to sway the conversation away from price and direct it toward start dates.

Luckily, you have a secret weapon patiently waiting in your back pocket: A monthly payment option.

Tip #2: Use financing to distinguish your business from the competition.

Remember, your ability to finance helps you frame your business as distinct. If a customer mentions that a competitor is cheaper, it’s a prime opportunity to let them know that you can break down their price tag into low monthly payments. A competitor might have a lower ticket price, but you can ensure that a monthly rate of $154 (or whatever the installment may be) is something the competition can’t offer. Plus, being an approved financing dealer strengthens your professional reputation, and sets you apart from cash-based competitors.

Tip #3: Bad timing for your customer? Offer a promotion.

“I can’t afford this right now” is a consistent objection, but it’s a great opportunity to warm a customer to financing or to create a sense of urgency with a promotional program. Financeit offers a variety of powerful promo programs, including a “No interest & No payments for 6 months” option that allows you to say, “Don’t pay for 6 months but decide today.”

Remember, all of these solutions are available at the click of a button with Financeit: You can offer financing from any device, at any time. Financing isn’t just a payment option, it’s a simple, effective way to coax a customer off the fence and close bigger sales, faster. Sign up now!