| With the cost of materials on the rise, many home improvement dealers are facing a familiar yet increasingly urgent challenge: how to maintain strong sales without compromising their bottom line.
In a recent Financeit webinar*, dealers across the country shared that they’re anticipating an average 10% increase in project costs as market uncertainty around tariffs continues to grow. But, rising prices don’t have to mean losing business. Repositioning Value With Flexible Financing Even when customers understand the value of a project, upfront costs can be a barrier. Rather than lowering your quote, you can reframe how that quote is presented. Financing can help you do just that. By offering flexible monthly payment options, you can make higher project costs feel more manageable to the customer. This opens doors for closing sales without discounting your services or materials. |
How Dealers Can Adapt: Interest Rate Buy-Downs
One financing option worth considering are interest rate buy-downs.
A buy-down allows you to reduce the interest rate your customer pays so you can offer a more attractive monthly payment without touching your project pricing.
It can help you:
- Offer more attractive monthly payments.
- Improve close rates on higher-ticket projects.
- Maintain full project value and protect your margins.
For customers concerned about rising costs in the face of potential tariffs, buy-downs can be a powerful part of your sales strategy – helping to close deals even in a shifting pricing landscape.
Let’s Talk!
Want help creating a financial approach tailored to your goals? Click the link below to get started.